Joanne Cotignola

Joanne Cotignola
VP, Marketing

Ms. Cotignola joined the Company as Vice President, Marketing in June 2019. Since 2009, she has been an independent consultant specializing in brand positioning, new product development, and the integration of business acquisitions at major pharmaceutical companies and start-ups. Her efforts have consistently delivered incremental sales growth fueled by consumer insight-driven advertising and product innovation. Prior to consulting, Ms. Cotignola was Executive Marketing Director of Consumer Healthcare at both Adams Respiratory Therapeutics and Reckitt Benckiser. During her tenure, Mucinex® captured the category-leadership position behind significant brand expansion. Ms. Cotignola began her marketing career at Warner-Lambert and held positions of increasing responsibility across a number of consumer brands, including e.p.t®, Rolaids®, and Zantac®. She holds an MBA in International Business and Marketing from Columbia Business School and a BA in Economics from Smith College.