Joanne Cotignola

VP, Marketing

Joanne Cotignola joined the Company as Vice President, Marketing effective June 3, 2019. Since 2009, Ms. Cotignola has been an independent consultant specializing in brand positioning, new product development, and the integration of business acquisitions at both start-ups and established companies. Her efforts have consistently delivered incremental sales growth fueled by consumer insight-driven advertising and product innovation. Most recently, Ms. Cotignola led a comprehensive research effort for PLx Pharma, resulting in the development of a consumer communication strategy for the Vazalore™ launch. Prior to consulting, Ms. Cotignola was Executive Marketing Director of Consumer Healthcare at both Adams Respiratory Therapeutics and Reckitt Benckiser. During her tenure, Mucinex® captured the category-leadership position behind significant brand expansion. Ms. Cotignola began her marketing career at Warner-Lambert and held positions of increasing responsibility across a number of consumer brands, including e.p.t®, Rolaids®, and Zantac®. She holds an MBA in International Business and Marketing from Columbia Business School and a BA in Economics from Smith College.